2014 Chevrolet Impala featured

 

Chevrolet has chosen the 2012 New York Auto Show as the event where they have revealed the next Chevrolet Impala 2014. Although Chevrolet did not present the real redesigned version of the iconic model, they released a video that presents the marketing strategy that the brand is using to promote this high-end four-door vehicle.

As part of the brand's marketing strategy, the video has featured images of Jon Hahn, who is the current Impala marketing manager, explaining some of the best and exciting new features found in the next version of the Impala. According to Hahn, the 2014 Chevrolet Impala is the "10th" generation of the legendary เชฟโรเลต อิมพาลา. As part of Chevrolet's commitment to providing its customers with the best vehicles, its staff have modified the features of the Impala and refined most of its key aspects, especially the car's exterior and interior design, performance and handling, and the quantity of standard features offered by the vehicle. vehicle.

Starting with the exterior design of the 2014 Chevrolet Impala, it is quite obvious that the personnel involved in the production of this car have accomplished a great job transforming the front appearance of the vehicle. The revisions that were implemented have further improved the front area of ​​the Impala. The front end of the next version will flaunt Chevy's latest design statement and this is characterized by the long, flowing low-profile lines that start with the first HID headlamp throughout the second. In addition to this, the car is also equipped with a new and wider grille, a new set of LED daytime running lights, and a hood design that is quite similar to the Chevrolet Camaro.

In addition to this, the two sides of the 2014 Chevrolet Impala were created with a fluid design. The windows are positioned longer which makes the interior of the vehicle appear spacious when viewed from the outside. Other than that, Jon Hahn has also emphasized that the 2014 Chevrolet Impala will use 20-inch wheels and this particular configuration made the vehicle the first model in the segment to use such wheels.

Aside from Jon Hahn, the video featured Russ Clark, the late Chief Marketing Officer for Chevrolet Performance and Midsize Vehicles, and his job was to introduce the enhancements and features found inside the 2014 Chevrolet Impala. Clark explained that the cabin of the upcoming Impala's version is based on the so-called "double cab" design that allows the driver and other occupants of the vehicle to maximize the space provided by the vehicle and to move freely when on board.

In addition to this, Clark has highlighted that the Impala is in extensive use of ambient lighting and other bright accent pieces. He also noted that the car is also equipped with the latest version of Chevrolet's MyLink and the 8-inch touchscreen. Finally, Clark has also revealed in the video that the 2014 Chevrolet Impala has a larger trunk which is quite common among larger car models.