Credit cards and incredible innovations

 

Competition between credit card issuers is getting tighter every minute. Each company offers consumers a choice of several different types of credit cards, all of which they say have been "tailored" to their individual lifestyles. In addition to these cards, they encourage customers to sign up by providing lower interest rates for balance transfers and no interest payments for installment purchases (terms and conditions apply).

Not satisfied with these benefits, credit card companies are trying to outdo one another in terms of visual appeal. In the past, credit card companies allowed you to have your favorite photo (whether of yourself, a landscape, your family, or even your pet) stamped on the front. Today, credit card companies are no longer satisfied with this type of marketing strategy and have begun to think "out of the box." American Express is in the process of testing a "butterfly" card, a card that can be folded in half and stored in a silver box attached to your own keychain. The same card company also has plans to present a handmade titanium card that weighs almost 40 ounces more than the standard credit card. According to sources, they will not charge more for นวัตกรรมน่าสนใจ, but it will only be available to members who are in a certain category.

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Other exciting innovations include JP Morgan's fiery red "Battlestar Galactica" card, which has an embossed "Galactica Fleet Member" motto. This card is aimed at attracting fans of this science fiction series. Another innovation is the Scratch & Sniff Card from Versatile Card Technology. Similar to the scratch-and-sniff pages found in the magazine, this type of card is currently marketed to a retailer that aims to launch a perfume card.

With all these fantastic innovations launched in the market, capturing a new market should be very easy because through them, owning a credit card would be a whole new experience.