Why advertise on Google?

 

Advertisers often ask why advertise on Google. Well, the answer is simple; Google is by far the largest search engine on the Internet that has control of over 40 percent of searches and associated pay per click (PPC). PPC means that the advertiser pays a certain amount for each click on your ad. If you have a higher budget, your ad position will improve and more traffic will be generated.

Almost 150,000 companies advertise with Google in different ways. First, they can appear in Google searches, they can advertise on publishers 'websites, and they can appear in publishers' search results. The question that results from this is why advertise with both distributors and Google?

One answer is that those who receive a return on their advertising budget may decide to seek other opportunities to advertise their products. There are millions of websites that are happy to earn extra money to show ads, and a site with good traffic performance will provide quick and effective exposure.

Although Google controls 40 percent of searches, the other 60 percent are worth turning to, and that's why advertisers also promote their products through publisher sites to reach a broader audience. Many users looking to buy a product will read articles on the topic and if an article has Google AdSense embedded then the user can click on an AdSense ad.

Advertisers also choose AdSense and AdWords because Google is considered to be trustworthy. It has an ethical reputation and advertisers feel that their money is safe with Google. Unfortunately, click fraud can cause a problem, but effective advertising services this problem and constantly takes steps to avoid it or to refund advertisers whose ads have been fraudulently clicked.

Advertisers rely on Google's pricing policy, which is basically set by advertisers themselves in a bidding war, while Google only provides the means for a per-click auction to take place.

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Another advantage of advertising on Google is that your ads will appear on the websites of relevant publishers. Someone reading about a product on a publisher's site is likely to click on an ad for that product if they are interested in buying it. Once they have clicked, there is a good chance they will buy.

Google offers a service where advertisers and potential customers can meet, and despite the risk of click fraud, Google's offers are still considered superior to those of its rivals, so that's the answer to the question. "Why advertise on Google?"