A reputable SEO company should offer you a search engine optimization package that includes at least the following important services:
Link building services: because you want to have a good place on the search results page
Conversion optimization: comprehensive service that will help you take your business to the next level
Reputation management: Because you don't want to lose customers due to some negative comments about your business spread across the forums.
Link Bait and Deep Link Submissions
Social bookmarking and social media optimization, because you want to have a good presence on Twitter, Facebook, Digg or MySpace (and many more!).
Viral marketing and different web marketing packages
Of all the services mentioned above, conversion optimization has a special place. So what does this service entail? You should be aware that an excessively high number of visitors to your website does not necessarily imply that these visitors will become your customers. This is where conversion get people into your conversion funnel in and helps build a more targeted, customer-focused business. For example, metric analysis will actually look at how your website visitors behave (what products are they looking for, where are they spending the most time, etc.), and based on this metric research, SEO experts will be able to provide the necessary changes (make your website even better, a customer-oriented platform).
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The sales volume of your business will increase, thanks to the appropriate metric analysis; Not only this, but you will also be informed about the types of ads you should choose, which will work best for your business.
The functionality of your website will also increase. For that, you need to know what people really think about your business and about your website; what they would like to see and what they would change to improve it. Conversion Optimization helps you with the usability improvement service, which is a real key to the success of your online business. To be successful, you always have to interact with your customers, so that they can feel the presence of a human being behind all that "commercial facade". You need to worry about what customers think about your business; otherwise you will not be successful.
Your landing page is the mirror of your online business. If it's not built properly and it's not attractive enough to make a visitor click for more, your sales will stagnate or even drop. So conversion optimization has also included optimizing your landing page (from graphics to motivating and persuasive content for people to buy from!).
Website optimization is also part of that package. You simply cannot afford to present poorly written content on your website, because that will cause at least 80% of visitors to leave the page. You also can't afford to have broken links, this will piss customers off and you won't be back for a while. After all, they are present on your website because they want to read about your products and eventually buy something. If they click on a link and that's broken, that means negative points for your business. The functionality of your website needs to be restored properly as these little mistakes will definitely be reflected in your sales. The more errors that occur, the less your benefit will be with each day. You shouldn't waste a minute thinking about whether you want to add Conversion Optimization to your SEO package or not - you must do it, and you must do it quickly.
One very important thing to keep in mind is that search optimized websites represent a gold mine for your business. Be sure to avoid non-professional SEO companies that are just looking for your money and not after providing you with quality services. A trustworthy company will always send its clients monthly statistical reports on what has changed, what services have been implemented and how these have positively affected their business. You won't see a sales boom in a day, but after a couple of months, you should be able to feel the difference: higher ROI, higher traffic, and increased general interest in your products / services.
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