A peek inside a conversion optimization master toolbox

 

If driving web traffic in an extremely competitive and crowded cyberspace isn't challenging enough, all SEO companies now face the challenge of conversion. It is not an easy task. With hundreds of websites asking internet visitors to do the same, why would they choose to listen to you?

According to experts, $ 56.8 billion will be spent this year to generate traffic to the site; however, only 2% to 3% of this will actually convert. On average, companies invest $ 92 dollars to bring people to their site. They will only get $ 2 for this capital. Talk about insignificant ROI.

Given the challenges mentioned above, venturing into conversion optimization services is an intense battleground, and you can't go to war without being prepared. More specifically, you cannot charge into unknown cyber territories without inspecting the landscape. In fact, when it comes to conversion optimization services, one has to acknowledge and accept the weakness of how online consumers behave and have a mindset for iterative testing to determine if the current still works.

Of all the companies, brands or businesses that subscribe to a form conversion optimization, 76% admitted that they do not have a clear structure on how to approach this field in Internet marketing and that 61% do less than five tests in their tactics per month. The New York Times bestselling author and get people into your conversion funnel expert recommends at least 20 tests per month, citing the example from Amazon.com that implements 200 test activities monthly and recoup 30% of what they spent on marketing to Internet.

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Tools you can use for conversion optimization services

We talked about how conversion is a difficult battleground. Now, it is time for you and your SEO Company partner to prepare and load ammunition. Here are some tools you can use to make the most of your conversion efforts.

• CrazyEgg. This tool generates a "mouse heatmap" to give you an idea of ​​where on your site or landing page your visitors are focused. It also tells you if they are clicking on clickable images, which is not good for conversion. It will also provide you with data on how user behavior changes based on different screen sizes and traffic sources.

• ClickTale. Compared to CrazyEgg, ClickTale offers a more detailed picture of how visitors behave on your site. It shows how far people scroll down and if they reach the bottom of the page. If you have form fields on your landing pages, it will tell you which ones are not complete and which ones create confusion and therefore prevent conversion. An SEO company will also see which links users pass with the mouse, but for some reason, they don't click on them.

• Attention: assistant. A general rule of thumb for conversion optimization services is to minimize distraction as much as possible. Basically what this tool will do is predict which elements in your landing page design will attract the most attention. If it's not your key messages or your call to action, you should rethink before posting.